Welcome to NoName.se!
The majority of this site is in Swedish. This is because most of our domains are registered under the top-level domain of .SE, the domains are popular generic words in Swedish and the majority of our customers are based in Sweden or other countries in the Nordic region.
We are of course still interested in doing business with non-Swedish companies too and have previous experience of international transactions in EUR or USD via Escrow.com, so below is a presentation in English of what we can help you with. Let’s begin with some history.
The company behind NoName.se, Lexolar, was founded in 2000 by Henrik and has over the years tried out different business ventures. Between 2003-2006 it was an accredited registrar for .SE, which in short meant we during those 3 years helped our customers to register over 7700 domain names under the top-level domain of .SE. During that time we were not allowed to register more than a few of those domains with ourselves as owner because an accredited registrar for .SE is not allowed to own more than a few domains to be able to comply with the agreement signed with IIS (The Internet Foundation In Sweden) which is the organization responsible for the top-level domain of SE.
In the end of 2006, IIS (The Internet Foundation In Sweden) introduced a new registrar agreement and EPP based registration system. Lexolar, the company behind NoName.se, decided to not sign the new agreement and thus had to shutdown the business as accredited registrar for .SE. The main reason behind this decision was the cost to adapt internal systems to the new EPP based registration system and that the likelihood of return of investment was not that great if the company would continue to only be an accredited registrar and not provide other related services such as web hosting.
However, the owner of the company, Henrik, was still very interested in domain names so since 2007 the company’s main business venture has been to build its own domain portfolio because it since then, just as any other company not being an accredited registrar for .SE, is free to do so. This with the intention to build innovative and exciting Internet services on the domain names being registered.
In the beginning of 2007, approximately 600 000 domains were registered under the top-level domain of .SE compared to almost 1 400 000 in the beginning of 2016, so when the change of the company’s business direction occurred in 2007 there was still a chance for anyone to register good, generic and popular words as domain names under the top-level of domain .SE. Within the domain name industry those names are mostly known as premium domain names.
The company today and what we can help you with
As the years passed, Henrik finally realized there will never be enough time to develop services on all of the domains that the company has acquired over the years and it was time to make an effort to sell off some of its domain portfolio.
NoName.se was born and became the company’s latest business venture and the name actually suits the new business direction quite good. This because the company actually has no name as the owner, Henrik, no longer refers to its formal name (Lexolar), the number of domain names (no of names) in the company is too great for its own good and the company’s new main purpose is to help other companies with no name to find a new name with high quality that is easy for their intended audience to remember, requires them to spend less on search engine advertising and is easy to also make known as a brand.
Domains currently for sale
Please feel free to have a look at the list of .SE domains we currently have for sale (in Swedish).
The company behind NoName.se is VAT registered in Sweden, which is part of the European Union (EU). All of our own domains’ selling prices on this site are in SEK (Swedish Krona) excluding VAT.
If you are interested in any of our .SE domains, have any questions or request additional information, please use the contact form below.